Top 3 essentials for effective web design

Web design sketches
Web design sketches

You don’t get a second chance to make a great first impression. We’ve all heard that an interviewer or stranger at a party forms an impression of you, your character, and your personality — an impression that is nearly indelible — all within the first few seconds of your meeting.

It’s no different with your website. The competition is fierce and anyone visiting your website for the first time has to like what they see, understand how it works and find what they want – or at least how they can find it – all in the space of those precious few seconds. If they can’t – well, they will just go and look elsewhere.

It is essential that your website engages and holds attention instantly, clearly communicating key messages, core values and differentials. Here are Alberon’s top three features you must get right to make a great first impression.

1. Stunning good looks

Appearances do matter. Investing in creative and engaging design will pay dividends. But make sure your web design is truly in keeping with your brand.

The website needs be in perfect shape at all times, whenever and wherever it’s seen. Increasingly, websites are accessed by mobile devices like smartphones, tablets and notebooks, all with different browser sizes, screen resolutions and orientation. A mobile friendly website handles this by automatically adjusting to the size of the device to ensure a consistent user experience.

Because they substantially enhance accessibility, mobile friendly enjoy higher hit rates leading to increased sales. If you’re commissioning a new website, make sure it is mobile friendly, optimising content for vastly improved usability. Most good web developers will provide a mobile friendly design as standard.

2. Outstanding user experience

As we all know, it’s not just what’s on the surface that counts. For the relationship to last, your website needs to deliver. Beyond the graphic design, you must make sure that the website works for the user without a hitch.

Concentrate on your objectives. Be clear about your aims, identify and prioritise exactly what you want to achieve. Consider what your website visitors want to achieve from their visit? Whether it is to get information, make a purchase, or simply chat to someone, you need to make sure that the route to reach their goal is quick and simple to follow.

3. Terrific content

We tell clients that there are four golden rules for creating great content for websites. Make it:

  • Relevant. Tailor the content to your target audience. Make sure you supply the information and details your visitors are looking for.
  • Easy to follow. Make it count with a clear message. Use plain and appropriate language for your audience. Don’t overload with too much information that might confuse the user.
  • Up-to-date. Old prices, discontinued products, blogs with ancient posts, missing prices or broken links can be frustrating and leave a bad impression. Fresh content can encourage people to come back for more.
  • Engaging. Make the experience as interesting as possible. If you can, use case studies, testimonials, photographs and film as well as text.

Get in touch!

The best way to get a well-designed website is to get a good designer on your team. Call us and we can help you create a web design that will stand out from the crowd.