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EU cookie directive madness

9th May 2011
Categories: cookies, legal

In recent newsletters to our customers we highlighted the European directive coming into force which will unfortunately impose changes on all of our customer websites.

The directive will make it mandatory to inform users about the purpose of any cookies stored on their computers and allow them to refuse the storage of cookies.

Cookies allow users to login, buy products, and carry out other activities on websites, so this unfortunate ruling will affect the majority of dynamic websites on the internet, and every website owner will need to decide how to react.

There are many options to consider, and they will depend on your website set-up.

There is some related guidance from the Information Commissioner's office, here, which we summarise below:

  • you will need a user's explicit consent if you want to store a cookie on their device.
  • there are a number of ways of gaining this consent, but it cannot be buried in a terms and conditions link.
  • The only exception to this rule is if what you are doing is 'strictly necessary' for a service requested by the user, for example they are adding something to a basket.
  • The first step to complying with this directive is to examine your website thoroughly for cookie usage.

Ecommerce websites will still need to be examined in order to eliminate or receive permission for cookie usage before the basket stage.

We are charging a flat-rate fee of £75+VAT to investigate each website, whether it is a ten-page site or a multi-community ecommerce site. The report will list all of the types of cookies saved by the website, and recommended actions.   

The cost of carrying out changes will depend on the report. In some cases it will be negligible; in others it may be significant.

Please request this report from us by emailing Work will be carried out on a first-come first-served basis.

If you have any questions please contact support at the above email address.


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