This website stores cookies. Click here to accept them.cookie information page

"usp" category

Can a social media presence replace your website?

17th March 2014

I recently attended a business meeting with a wide mix of businesses represented, and a presentation on social media. In the presenter's opinion, social media had made websites outdated.

If social media supplies a need for your business, that's great; we're making use of social media too, and many of our customers do, in different ways. But what it doesn't do is obviate the need for other forms of e-marketing and e-provision (not all websites exist for marketing!).

Take a business that doesn't sell anything online, doesn't have a great deal of information to get across, and doesn't have any online provision for such functions as customer/member service. Do they still need a website?

Assuming they sell something that people look for on the internet, then yes, I would suggest a website even if they have a social media presence on various platforms, simply to provide a base for describing what they sell, and pointing to the various social media sites.

The one constant in social media (if we are talking about facebook, twitter, pinterest.. - menshn closed last year, by the way) is that. as a user, you are faced with a rolling list of new topics, latest at the top.  

So as a business, if you have to constantly re-state your USPs in order to keep them in people's minds, you're using the wrong medium!

One Simple Message

21st September 2012
Categories: marketing, usp

I was at a meeting this morning where the speaker advised adherence to one simple message in your marketing, citing the example of Heineken, who, discovering that the one purpose of lager was to refresh, came up with the famous campaign about Heineken 'refreshing the parts other beers do not reach'.

It was an inspirational talk, only slightly marred by the fact that the speaker went on to discuss a mind-bogglingly confusing array of products and services, some current and some in the pipeline, relating to their own business.

It's challenging inside our own business, when web design isn't a new thing and there are so many new companies barging in on the market.  Do we find a niche, like websites relating to care of aardvarks, or do we stick to what we do best, designing, building, and improving websites?  And where's the USP (unique selling proposition)?  Surely that's what everyone else does - isn't it?

Niches are very important, but it's not necessary to have just one, and at Oxford Web we have been digging fairly deep niches in four main sectors - membership organisations, education, small to medium sized businesses, and public sector - and so we like to think that we have something to talk about in each of those niches, and that we understand the needs of customers in those sectors.

So what's our one simple message?  "Making websites work".

When people ask us for a website, be it "only four pages" or "hugely complex" (our customers' own words, which were turned on their heads) we help them think about who they're aiming at, and how to say it on the home page with a simple message, leaving the "inner" pages of the website to explain everything in more depth.

What's your one simple message?

© Alberon Ltd 2019

8 Standingford House
26 Cave Street

01865 596 144

Oxford Web is a trading name of Alberon Ltd, registered company no. 5765707 (England & Wales).