This website stores cookies. Click here to accept them.cookie information page

"cookies" category

Doubleclick double-take

5th July 2012
Categories: cookies, legal

To explain the first part of the title, doubleclick are one of the notorious advertising companies supplying so-called "3rd party cookies" to track your likes and dislikes across the internet, saving your information across multiple websites (those websites, of course, who use their syndicated ads). 

By saying "notorious" I have of course prejudiced the conversation, but if they can prove otherwise I'd be happy to retract.

Now to explain the double take..

I bought a laptop today from a well-known UK retailer. A few hours later I was sent (by a friend) an unrelated article hosted on a well known UK newspaper website. Hitting the article, I had to do a double take, because my laptop was being advertised in a prominent banner.

On refreshing the page, my laptop again... nothing else, no ads for probiotic yoghurt or online degrees, just the exact laptop I'd just bought.

"What's the problem?" I hear you ask; "isn't this convenient for you?".

Apart from the fact that the ad server wasn't clever enough to know I'd actually bought the laptop and probably didn't need two of them, these are the kinds of ads which brought about the cookie law which we all hate.  These are the people for whom the law is actually created.  The law is only for the bad guys.

The fact that the cookie law was introduced to curb these people is bad enough, but the fact that they're getting away with it while us law-abiding citizens are having to ask users for permission to store cookies is also a pain.

Why are their activities bad?  Here's a small example: suppose you have legitimately been using your work laptop to look for things you'd rather your boss knew nothing about (like a new job). Then when your boss is in the room, job ads display on every website you visit... it doesn't make for a happy boss. Or suppose you didn't want to tell your parents you were pregnant yet, but baby clothes and pregnancy test ads are displaying when you're doing homework in the lounge..

Do I care enough to report the Guardian website to the information commissioner? Probably not, but undoubtedly they will have to change their policy soon..

EU cookie directive madness

9th May 2011
Categories: cookies, legal

In recent newsletters to our customers we highlighted the European directive coming into force which will unfortunately impose changes on all of our customer websites.

The directive will make it mandatory to inform users about the purpose of any cookies stored on their computers and allow them to refuse the storage of cookies.

Cookies allow users to login, buy products, and carry out other activities on websites, so this unfortunate ruling will affect the majority of dynamic websites on the internet, and every website owner will need to decide how to react.

There are many options to consider, and they will depend on your website set-up.

There is some related guidance from the Information Commissioner's office, here, which we summarise below:

  • you will need a user's explicit consent if you want to store a cookie on their device.
  • there are a number of ways of gaining this consent, but it cannot be buried in a terms and conditions link.
  • The only exception to this rule is if what you are doing is 'strictly necessary' for a service requested by the user, for example they are adding something to a basket.
  • The first step to complying with this directive is to examine your website thoroughly for cookie usage.

Ecommerce websites will still need to be examined in order to eliminate or receive permission for cookie usage before the basket stage.

We are charging a flat-rate fee of £75+VAT to investigate each website, whether it is a ten-page site or a multi-community ecommerce site. The report will list all of the types of cookies saved by the website, and recommended actions.   

The cost of carrying out changes will depend on the report. In some cases it will be negligible; in others it may be significant.

Please request this report from us by emailing Work will be carried out on a first-come first-served basis.

If you have any questions please contact support at the above email address.

© Alberon Ltd 2019

8 Standingford House
26 Cave Street

01865 596 144

Oxford Web is a trading name of Alberon Ltd, registered company no. 5765707 (England & Wales).