Oxford Web news and tips.  Enable images to see this header.
News and advice from the Oxford Web team, July 2013
01865 596 144

Free web seminar

On September 5th, from 9.30-12, we're running a free web seminar at our Oxford office.  Places are limited, so book early!  We will be covering:

  • How to determine if your website is aligned with your business
  • How to be a Google analytics "power user"
  • The top referrers (after Google) and how to make use of them
  • Turning zero traffic into some traffic, and some into more
  • Turning traffic into customers
Turning words into business for Green Energy Installers

Oxford Web have been hard at work turning words on a website into new business for Energy Installers Green Living Energy.  

The website includes a comprehensive set of pages about their services, along with news and case studies of some of their installations, which include solar panels, heat pumps and thermodynamic energy panels.

Since starting work on the site we have seen a rise of over 40% in the number of visits to the site, most of which originate from Google searches. Meanwhile Green Living Energy is busier than ever with new work.

Did you know?
  • Oxford Web looks after more than 90 websites.
  • Each site is monitored several times an hour to make sure it is running smoothly.
  • We make 330 changes a month on average to our websites.
  • All our software code is stored in a respository which allows us to see all the changes ever made.
  • We are constantly developing new ways to work, and new software to help our customers.
Tech talk: Responsive Design

Responsive Design allows a website to be viewed on a range of devices - typically desktops, laptops, tablets and mobile phones, with minimal hassle.

A typical "responsive" website will move and resize elements as you resize the browser - non-responsive sites will cut off the right hand side of the web page - or resize everything on the page to a smaller size - on tablets and mobile phones.

Responsive design isn't always the best path to follow, but it has many benefits, including:

  • By adapting to the width of the browser, a responsive web page caters for devices which don't yet exist, rather than catering specially to two widths, for example. It also doesn't care whether your tablet is in portrait or landscape mode - it will present the page using an appropriate layout.
  • For the tester and the website specifier, you don't need to buy every device just to see how people are viewing your website - resizing the browser window on a desktop pc will work.
  • Starting with responsive (which means knowing your content and your grid) saves time in development, compared to building a desktop-size website and then adapting to other devices.

This newsletter is an update for subscribers and customers of the Oxford Web team at Salient KMS Ltd.

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