Facebook, twitter, linked in and other social websites are useful in a variety of ways; one consequence of the ease of sharing information on these sites is that good ideas and content can quickly be disseminated to a wide audience.
Adding 'tweet this' and similar links on each web page on your site gives your audience a quick and easy method of sharing the page with their circles, whether it's their friends, colleagues, or anonymous followers - which gives you instant exposure without having to issue press releases.
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