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Why you need more time to be creative

14th November 2011

An interesting video from "KreativMagazin" shows how it takes time to build real creativity into what you do. It's not a terribly scientific study, and the children who are asked to draw around the hands of a clock are given just ten seconds at first, which is not even time to think, but it makes a good point.

But the problem is, given ten minutes instead of ten seconds, how do you know who's going to squander the time and who's going to come up with something unique or "disruptive"?  In the video a whole classroom of children is the resource, but in real life you sometimes need to choose one resource... and of course the temptation is always to tell them to make it snappy!

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