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Virtual Worlds

18th March 2008

If you've browsed the BBC Technology column any time in the last few months, you could be forgiven for thinking that the virtual world 'Second Life' was the future of online interaction.

'Second Life' has certainly made an impact in the real world, with people earning real money, and not just through buiding Second Life 'stuff' for other people - for example there is a lawyer whose main office is located in the virtual world - and he finds clients this way.  But I don't see living in 3d as the ultimate evolution of the web.  Rather, I think a fusion of worlds will happen - where more websites make use of 3d, audio, and video, and indeed our concept of browsers and websites may shift  - but we won't have to immerse ourselves in a pretend world in order to interact with people and businesses online.


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