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Suggested new years' resolutions for businesses with websites

31st December 2011

As we look forward to 2012 and what it may bring, we present to you a short list of suggested new year's resolutions for any organisation with a website.

I will conduct a twice-yearly website review

Your website affects your business. If it weren't so, I doubt you'd bother paying for it. So when was the last time you conducted a website review? Topics for discussion should include:

  • The aims of the business
  • How the website should fulfil each of those aims
  • Where we could improve
  • Next steps

I will get to grips with social media and cloud computing

Just like you saw the potential of the internet for your organisation, 5, 10, or even 15 years ago, now you should be looking at new ways to harness technology. Questions to consider are:

  • Can my website benefit from new links or visitors found through social networking?
  • What should I do about it?
  • Am I relying on too many office-based solutions when a cloud-based solution is available, more cheaply and reliably?
  • What should I do about it?

I will measure our marketing campaigns

There's still a huge amount of marketing that's relatively unmeasurable in terms of its impact. Online media helps you measure what yo're doing and how it's affecting visitors and sales. Make a point not to spend a pound in 2012 without measuring your spend and its effect. The simple act of measuring will help you get more out of your marketing budget. If you don't think you have a marketing budget, why not tot up what you spent in 2011 and use it as a baseline?

I will have a Happy New Year

Do you remember why you're in business, or working where you work? Make a point of making 2012 the year you enjoy what you're doing, do it well, and make a difference. Does this sound hard? Then maybe you need to discuss your objectives for the year with friends or colleagues, who will always provide new perspectives. If you don't have any to hand, why not talk to us?


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