If your website is full of useful information, there's a new way of getting that information to your customers before they've clicked the link to your site in Google's search results - called "Google data highlighter".
Using the highlighter tool, you can tell Google more about the data on your website, so that it can present it in a so-called "rich snippet" in search results.
To start with, you specify a starting page for a data set - say, for example, your news page. Then using Google's preview of your page, you highlight elements such as the title, date, author, and categories, and Google tries to find other pages set out in the same way. Once you're done, Google will start using this data on the next crawl - so be prepared to wait a few days before seeing the new search results.
We've gone through this process with the Oxford Web blog - what do you think of the results?