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"google analytics" category

Are you paying too much to get traffic to your website?

19th September 2013

A lot of people talk about search engine optimisation when what they mean is getting traffic.

Getting traffic is easy.  But getting the right traffic - that's the difficult bit.

You can pay to get people to come to your website - that's what you're doing when you use Google Ads, and in effect it's what you're doing if you make any kinds of promises in an email or a link.

Some traffic is better than none, but not when you're paying for it and it's the wrong traffic.

Hook up Google Analytics and you can find out what people are doing on your site when they arrive from various sources. You can also associate a cost with a source of traffic. Are you getting the wrong people on your website because you've promised them something you can't really deliver (like the cheapest prices or the best stuff)?

Honesty means you filter out the visitors you don't actually want when all's said and done - so in your Google Ads, your meta-description, and your email links, talk about what visitors you really want - what their story is, and how it should perfectly match your story.

For example:

Oxford Web

We design, build, and develop websites for growing organisations who want to invest in digital marketing because it works.

or

Oxford Web

We help membership organisations drastically reduce their administration costs by building hard-working, top-notch websites.

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Oxford Web is a trading name of Alberon Ltd, registered company no. 5765707 (England & Wales).