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"Twitter" category

Can a social media presence replace your website?

17th March 2014

I recently attended a business meeting with a wide mix of businesses represented, and a presentation on social media. In the presenter's opinion, social media had made websites outdated.

If social media supplies a need for your business, that's great; we're making use of social media too, and many of our customers do, in different ways. But what it doesn't do is obviate the need for other forms of e-marketing and e-provision (not all websites exist for marketing!).

Take a business that doesn't sell anything online, doesn't have a great deal of information to get across, and doesn't have any online provision for such functions as customer/member service. Do they still need a website?

Assuming they sell something that people look for on the internet, then yes, I would suggest a website even if they have a social media presence on various platforms, simply to provide a base for describing what they sell, and pointing to the various social media sites.

The one constant in social media (if we are talking about facebook, twitter, pinterest.. - menshn closed last year, by the way) is that. as a user, you are faced with a rolling list of new topics, latest at the top.  

So as a business, if you have to constantly re-state your USPs in order to keep them in people's minds, you're using the wrong medium!

So I've joined menshn

28th June 2012

The point of twitter, it seems, was all about keeping in touch with your friends, at first. It was heavily mobile-led, and using twitter you could keep in touch about the minutiae of life by jabbing your mobile phone's number buttons, or your on-screen keyboard, or your blackberry keyboard, and the message was sent.

What happened to twitter was that the communication turned political, and people realised that lots of interesting things were actually being said, and so institutions like the bbc started using it as a litmus test of opinion or what have you.

Now, menshn.

Menshn is trying to be what twitter is now. 

This means that it hasn't got that wonderful attractiveness that drew people to twitter, and it has boxed itself in, unlike twitter, which evolved.

I register.  I login.  I look around, and I don't feel compelled to participate.

Is it just me?

But of course, we'll see.

twitter to selectively censor tweets

27th January 2012

In a new blog post on the twitter website entitled "Tweets must still flow" (a misquote from Frank Herbert's Dune), twitter announced yesterday that if in one country the authorities request that a tweet be withdrawn for legal reasons, twitter now has the ability to pull that particular tweet in the country where it is banned, without affecting the worldwide view of it.

Inevitably, some people will be up in arms about this move, but in a world where countries impose different laws on their citizens, maybe it makes sense.  Is it better to censor an illegal tweet (for example, one claiming the Holocaust never happened, in Germany) than have the German authorities shutting down twitter and throwing the baby out with the bathwater?

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