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since when was facebook "our facebook"?

23rd September 2011

I notice on facebook that there's a chain letter calling for facebook to bring back "our facebook" (i.e. whetever user interface they had the version before the current one).  That's an interesting concept because I'd never thought of the facebook website as belonging to anybody except Facebook Corp(TM).

But it does raise a useful point.  You can call users ignorant (call them what you want) but it's a significant phenomenon and it's worth looking at - the perceived owership of a highly interactive website by its users.

So what can we learn from this?  A couple of things:

  • Don't anger your users.  If they see you as tinkering with something that's theirs, you lose some customer satisfaction.  And with loss of customer satisfaction, in any large scale service, there is inevitably customer drop-off.  Google+ is knocking at the door, and while customers do not pay to use facebook, they are of course part of the mechanism of facebook's income stream.  Facebook doesn't want to lose them.
  • Facebook is in a fantastic position.  Ownership means lots of things.  If someone perceives that they own something, then they are more likely to put effort into it.  Think of allotments vs. big public spaces.  Whatever facebook did to get its customers to believe they owned it, could be replicated, and then put to use.  In facebook terms "putting effort" into something is about adding content and using facebook as a communication tool.  And those activities are useful to web giants in so many ways.

Have we moved on from Flash?

19th September 2011

The outcry over the iPad having no support for Adobe Flash seemed (at the time) to be a boost for Android- and Windows-based tablets.  But now, it seems, Microsoft have joined the no-Flash bandwagon, effectively calling it dated and suggesting that most sites which use Flash gracefully fail-over to a non-flash alternative (though testing YouTube on a non-Flash browser this morning provided me with a woefully inadequate experience, saying I needed to "upgrade my Adobe Flash Player"!).  Flash is dead, long live HTML5?  #flashisdead

Website Privacy, Online Safety, and Computer Security

6th September 2011

The latest revelation about the fake google certificates is a reminder to all of us to be careful how we use the internet.  In the case of the Iranians who were fooled by the https certificate purporting to be from Google, there was very little they could do to ensure that they were transmitting emails without intervention, but in every case of sharing or using online information, there are a number of precautions we can all take:

Privacy

If you are at all concerned about information reaching people it shouldn't, then you should think twice before putting it online in the first place.  However secure your information is travelling to and from the website or other service in question (and it's not always - see paragraph above), it can always be compromised in situ, by the company providing the service being hacked itself or just by them letting data go free against your wishes as facebook has done in the past.

Safety

When communicating with individuals it's important to remember that a large percentage of face-to-face communication is non-verbal.  Without being face to face, not only do we not know who we're talking to, we can't always interpret what they are saying and how they are saying it!  It goes without saying (I hope) that giving out identifying information or moving the relationship into the real world should only be done with the greatest of care.

Computer Security

From experience of a long career in IT, I can safely say that the biggest threat to computers is children downloading games and hacks.  Children who are not very experienced at this will not only choose badly but also get scared by notices warning them that their computer is out of date, etc.  And as we've seen in the past and I'm sure will see in the future, you don't always need to download a program for a website to install something nasty.  More often than not these downloads will install multiple viruses, trojans, keyloggers, etc. The best way to deal with it if your virus scanner doesn't catch it (and it won't), is using Windows System Restore.  And if you don't know what this is, and you're a Windows user, it's time to find out.  It should be lurking in your start menu under 'accessories' - 'system tools', and it turns the clock back so that your computer no longer has the virus.

A proportionate response

As with any security measure, it helps if everyone involved understands the risks (not just the statistical percentage of something bad happening, but what bad things can happen).  What happens if someone finds out my email address?  What's the worst thing that could happen?  Who could want this information?  And then - what would it cost to effectively wipe out the threat?  Do we need an https:// certificate in order to encrypt communication to and from our website?  Do we need any other measures?  

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