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Have you caught the wave?

20th January 2010

Google wave is the next big idea to come out of Google HQ. But what does it do, and how can it make our lives easier?

When it is described as a fusion of email, instant messaging, and an online document, you may think that it's not much of an innovation - and why bother with it if you already have those things?

However, we're already starting to use it as a kind of 'souped up' email.

Imagine this - you send an email to a couple of colleagues. As they reply, you can all see what is being written, and at the same time you can change your original email. You can add attachments wherever you want in the thread, and also 'gadgets' like a handy polling tool.

Google wave is a 'technology preview' and invitations are being sent sparingly. If you'd like an invitation, mail us, and if we have spares, you'll be able to try it out.

Marketing in a recession

6th January 2010

The thing we've noticed most about this recession we're all in, is that it focuses the mind.  

Where marketing departments may have been full of terribly 'bright' people with outrageously unworkable ideas, they're now being filled with practical people who can work out how to feed leads to the sales department.

E-marketing, which only a few years ago used to be the emperor's new clothes (and the change is not due to economics but simply to the take up of the internet) is now a pretty good answer to a lot of marketing questions.

With e-marketing, I can go a long way to finding out:

  • who has been reached
  • who likes my marketing campaign
  • who responds
  • what sort of things they like

Some of the answers to these questions are really pie-in-the-sky with newspaper or other traditional marketing.  So people are turning now to e-marketing to get more out of their marketing pound.

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