Oxford Web news and tips.  Enable images to see this header.
News and advice from the Oxford Web team, February 2014
www.oxford-web.co.uk
01865 596 144

Going Global with Libbys

When Oxford Web was approached by global food brand Libbys to design and build a new Libbys.com website, we rose to the challenge.  No stranger to food websites (from TRS, to online shops like evolutionorganics.co.uk to the festival-going churros amigos), we were able to understand their requirements and build a bespoke website based on our flexible content management system, Oxebiz.  Libbys say: "Oxford Web understood what we needed and made it a reality. They continue to support the website as it grows. We are very happy to have them as suppliers."

Libbys

VISIT LIBBYS.COM
 
Questions, questions, and bad old Google

SEO "Experts" want you to worry about Google algorithm updates. They want you to think that nasty bad old Google is making changes that will affect you, and only those clever search engine experts can dig you out of that hole.

The latest "update" is an improvement to the the search engine's handling of questions, and of its understanding of the relevance of your search or question.

READ MORE ON OUR BLOG...
 
New top level domains

You may have noticed publicity about new top level domains (TLDs, also known as domain extensions) being made available.  There will be hundreds ot new TLDs covering a huges range of themes, so for example if you're a basketball club you could be hoops.club instead of boring old hoops.com, and if you're a guitar teacher you could be johnsmith.guitar instead of johnsmithguitar.com.

To reserve a name you need to get in touch with a domain name registrar. We highly recommend 123reg, who give you an easy-to-use control panel and don't charge for transferring out - but there are of course many domain registrars in the market.

HTTPS://GTLD.123-REG.CO.UK/
 
Tech talk: Going mobile with ease

Is your website good at "mobile"?

Responsive Design is a new way of addressing mobile users without starting again from scratch.  The approach allows a website to be viewed on a range of devices - typically desktops, laptops, tablets and mobile phones, with minimal hassle.

A typical "responsive" website will move and resize elements as you resize the browser - non-responsive sites will cut off the right hand side of the web page - or resize everything on the page to a smaller size - on tablets and mobile phones.

Responsive design isn't always the best path to follow, but it has many benefits, including:

  • By adapting to the width of the browser, a responsive web page caters for devices which don't yet exist.
  • You don't need to buy every device just to see how people are viewing your website - resizing the browser window on a desktop pc will work.
  • Starting with responsive saves time in development, compared to building a desktop-size website and then adapting to other devices.
A BASIC RESPONSIVE SITE
 
Four types of content every site needs

As this blog post from distilled.net explains, every website needs content to

  • ENTERTAIN
  • EDUCATE
  • PERSUADE
  • CONVERT
READ ON
 

This newsletter is an update for subscribers and customers of the Oxford Web team at Salient KMS Ltd.

Follow us on twitter for the latest news and tips!

To sign up click here.
To unsubscribe click here.
Oxford House, 1600 John Smith Drive, Oxford OX4 2JY, 01865 596 144.