Picture your perfect potential customer. They may be a man or a woman, tall, short, thin or fat, but they have a need in their home or in their business, and your business can fill it.
Now let's say that this perfect customer is in the 20% of your potential customers who are most active on social media. In this particular case they have their own twitter feed, and they get regular updates from twitter via mobile phone.
(I don't know if 20% of your customers have their own twitter feeds; it will depend heavily on what you're selling, but on many of our customers' websites we're regularly seeing numbers of visits from "social" links rise above 10%... so take note!)
This customer has an eclectic mix of people and businesses they're following on twitter. Which means that when waiting for a train or bus, they will always use their phone to browse recent tweets from those people and businesses. If they see something of interest, they'll usually follow the link to a web page.
Where do you come in?
Here are a couple of tips to get onto that person's feed:
- Instead of "follow us on twitter" on your website, give them a reason - for example ("Follow us on twitter for exclusive discounts and offers").
- Follow them first - they may be curious about your twitter description and follow you back.
- Post on twitter mentioning them (using the @ symbol to quote their twitter user name).
- Improve your twitter output. Make it relevant and useful, and regular but without flooding it.